~  The annual citizen-led movement, aims to support children in distress affected by the pandemic ~ 


~ Register Now to #MoveForGood on sunfeastindiamoveasone.procam.in  ~

Sunfeast India Move As One and Fit India come together to inspire citizens to lead an active lifestyle and commit a positive action for themselves, while making a difference to a child’s future impacted by the pandemic.

At INR 149, this first-of-its-kind citizen-led movement encourages participants to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike. INR 50 from every registration will go directly towards NGOs supporting children causes empaneled with GiveIndia for Sunfeast India Move As One.

The Sunfeast India Move As One movement is strengthened by the Fit India - a nation-wide movement launched by Prime Minister Narendra Modi in 2019 to encourage the citizens of the country to remain fit and healthy by including physical activities and sports in their daily lives. The movement actively promotes independent initiatives that work towards the overall objective of adopting a physically healthy lifestyle and the FIT India Movement has tremendously bolstered the Sunfeast India Move As One movement since its inception last year.

Speaking about the initiative during the launch of the second edition of the Sunfeast India Move As One on Wednesday, FIT India Mission Director Ekta Vishnoi said, “It is said that one run can change your day and many runs can change your life. I would like to add that if a run is associated with a cause, that will change not only your life but others' lives too. We are very happy that Procam International is organizing the second edition of the Sunfeast India Move As One with the noble cause of supporting our children, who have been hit hard during the pandemic. The FIT India Movement was associated with last year's edition of the Sunfeast India Run As One and we are very happy to be associated with this year's edition of the SunfeastIndia Move As One as well. ”

Registrations for the Sunfeast India Move As One began on 28th July and will continue till 13th Sep 2021. The movement will commence on 15th Aug 2021 and continue till 15th Sep 2021. Participants will have the opportunity to fundraise until 30th Sep 2021. For more details log on to: sunfeastindiamoveasone.procam.in.

Sunfeast India Move As On is Envisioned by leading sports IP creator Procam International, powered by the nation’s most trusted giving platform GiveIndia, championed by ITC’s Sunfeast, one of India’s leading biscuits brand. 

The movement is reinforced by Art of Living and supported by ASICS, FAST&UP, PhonePe, Republic TV, Fever FM & Radio One and E4M & BW 

Disclaimer: All participants must adhere to the covid-19 protocols and guidelines issued by their respective governments. 

For more details, please contact

Procam International: 

Deepak Pilankar, deepak@procam.in; 9820798135

Wordswork Communications: 

Nandini Kumar: 9886040715 nandini@wordswork.in

Zoya Khan:  9654196999 zoya@wordswork.in

ITC Sunfeast – Madison PR: 

Aritri Chaki: 8617205993 aritri.chaki@madisonpr.in

For more information please log onto: https://sunfeastindiamoveasone.procam.in


About GiveIndia

GiveIndia exists to alleviate poverty by enabling the world to give. Established in 2000, we are the largest and the most trusted giving platform in India today. We enable individuals and organisations to raise and donate funds conveniently to a cause they care about, with offerings including crowdfunding, corporate giving, cause marketing and philanthropy consulting. Our community of 2 million+ donors and 250+ partners have supported 2,000+ verified non-profits, serving 15 million+ people across the country.

About ITC Foods: A Division of ITC Limited

ITC's branded packaged foods business is one of the fastest growing foods businesses and the one of the largest foods company in India; driven by market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in the manufacturing processes and in its supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Envisioned by founders Anil and Vivek Singh, Procam, is one of the leading companies in holistic sports management, sports consultancy, and live television production.

Pioneers of the distance running movement in India, Procam International's Big 4 –Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K are global leaders in their respective distances. These events have been watershed developments in India’s ‘participative sport’ landscape. They have ushered in a running revolution, that has helped to re-define, the health, fitness and charity paradigm of our country.